She was an on-and-off again supporting character in the Hulk 's various series for decades, serving as his longest running love interest. Stan Lee originally portrayed Betty Ross as a strong willed and independent-minded, yet conventionally polite woman. Though this occurred during David's run on the series, the issue was instead written by editor Bob Harras. David recalled, "The reason I refused to do it was because Betty was really losing her child to editorial fiat. My run on the book almost ended with that issue; I nearly walked over it. But there were so many stories I still wanted to tell that ultimately I stayed with it, even though I fumed about it for quite a while.